Brian Mulligan's Experience:
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Vice President of Business Development & Marketing at W. H. Bass General Contractors, Inc.
February 2013 - Present | Johns Creek, GADevelop, implement and manage all aspects of business development, marketing and public relations for national commercial general contractor engaged in construction of restaurant, retail, medical, entertainment and commercial projects throughout the United States. • Initiated and developed relationships with Bojangles Restaurants, Bridgestone/Firestone, Regions Bank, PNC Bank and other private sector clients resulting in the acquisition of new business opportunities. • Established initial business development CRM database and established contact with over 900 prospective clients and partners. • Implemented new marketing program including the creation the first market specific electronic brochures for each of the market segments in which Bass is engaged and website redesign process that included vetting and selection of website design firm through detailed RFP process. • Established Bass’s first public relations effotts and enhanced existing marketing programs resulting in Bass being recognized as the nation’s leading restaurant builder, for 2012, by Commercial Construction & Renovation magazine, as well as, first media placements in national and regional trade publications in addition to local market general media.
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Director of Business Development at Evergreen Construction
2009 - 2013 | Atlanta, GADeveloped, implemented and managed all aspects of business development, marketing and public relations for regional commercial general contractor engaged in construction of hospitality, education, medical, office, cultural and commercial projects throughout the Southeastern United States. • Initiated and developed relationships with Emory University, USAA Insurance, Hyatt Hotels, Marriott Hotels and other private sector clients resulting in over $250,000,000 in private sector opportunities resulting in more than $50,000,000 in revenue a 121% increase in private sector revenue as compared to previous three-year period. Helped grow Evergreen 2011 revenues 13.5% over 2010 and 15.24% over 2009. • Established initial business development CRM database and established contact with over 800 prospective clients. • Wrote and prepared copy for RFP/RFQ responses. Created first electronic company brochure and internal newsletter and managed website redesign process that included vetting and selection of website design firm through detailed RFP process. • Elevated firm’s visibility through public relations and marketing efforts, including first media placements in national and regional trade publications in addition to local market general media. Represented Evergreen Construction through active participation in industry trade groups.
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Member Board of Trustees at Notre Dame Academy- Marist and IB World School
June 2005 - December 2010Served as Secretary of Notre Dame Academy Board of Trustees as well as Chairman of Mission Committee. Notre Dame Academy, an independent PreK-8th grade Catholic school is located in the Atlanta suburb of Duluth, Georgia. Founded in August 2005, Notre Dame is run by an advisory board with guidance from the Marist order of fathers and brothers.
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Director of Business Development at Sharpe Construction Inc
2007 - 2009 | Buford, GADeveloped and managed all strategic and tactical aspects of business development, marketing and public relations for regional commercial general contractor engaged in construction of retail, hospitality, restaurant, and commercial projects throughout the Southeastern United States. • Grew client base by over 200%. Initiated and developed new relationships with national corporations such as Kroger, Circle K, Pilot, Applebee’s, Burger King, Red Robin, SunTrust Bank, Synovus, Hilton, Marriott, Microtel, and YUM! Brands Restaurants resulting in over $140,000,000 in private bid and negotiated project opportunities increasing 2008 overall revenue by more than 30% over 2007 and total number of project opportunities by more than 50% in 2007, as compared to 2006, and 70% in 2008 as compared to 2007. • Developed and implemented branding campaign, including the creation and implementation of new website as well as the redesign of company logo and printed collateral. Efforts resulted in a 300% increase in website visits and the capture and qualification of over 200 subcontractors and vendors through website registration process.
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Director of Research Operations at Reed Construction Data
2006 - October 2006 | Norcross, GAResponsible for leading the daily operations of a 250 person national news organization. Successfully developed and implemented strategic initiatives, performance management programs, training programs and newsgathering operations that showed significant improvement over prior year results.
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Director of Data Quality at Reed Construction Data
2003 - 2006 | Norcross, GADeveloped and implemented benchmarking and best practices programs needed to ensure high levels of data quality from individual employee level through local, regional and national group levels. Created and implemented training programs for RCD newsgathering team resulting in improved performance as measured by employee output. Successfully managed customer call center reducing overall hold times to levels well below industry standards.
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Regional Operations Manager at Reed Construction Data
1999 - 2003 | Norcross, GAResponsible for multi-site RCD branches in the Midwestern & Southeastern regions consisting of 120 employees and 21 offices. Also responsible for management of the annual ProFile directory, the nation's leading directory of architectural firms produced in association with the American Institute of Architects (AIA). Developed and successfully implemented branch and regional budgets.
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Regional Manager-Editorial at Construction Market Data
1997 - December 1998 | San Diego , CAAdministered multi-site operations throughout the Southeastern and Western regions. Created and implemented regional budgets which annually achieved or exceeded goals for EBITDA. Improved customer renewal percentage by 23% through the creation and implementation of quality and retention strategies. Negotiated five-year printing agreement reducing printing costs by over $100,000 annually.
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Branch Manager/Editor at Construction Market Data Group
January 1993 - May 1997Managed operations consisting of 30 staff members at 5 locations. Created and managed annual budgets with combined revenue and expenses of $9,000,000 and EBIDTA of $500,000. Established branch as one of the premier newsgathering teams based on internal quality measurements and competitive analysis. Negotiated real estate leases for five office locations. Created, implemented and administered strategic plan to expand coverage beyond initial 10 county Southern California market to statewide status.
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Assistant Branch Manager/Associate Editor at Construction Market Data Group
February 1988 - December 1992Opened and managed San Diego branch office consisting of 8 person staff. Selected site negotiated lease and established the initial San Diego office of CMD. Led most effective news team in California penetrating San Diego market at a level that clearly surpassed competitors as determined by competitive analysis and customer renewal rates.
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Architectural Reporter at McGraw Hill Construction
1985 - 1988 | San Diego, CAResponsible for coverage of architectural firms and public owners throughout San Diego. Established myself as one of the leading reporters in region based on internal measurement criteria.
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Account Executive at Hogarty Communications
1983 - 1985 | Montclair, NJResponsible for directing public relations programs for clients including architectural firms, industry associations and construction suppliers and contractors. Created and distributed press releases, media materials, advertising copy and marketing materials. Successfully placed client materials in major national and regional publications including The New York Times, Engineering News-Record and other significant publications.